New York based singer and song writer ‘The Badger’ wanted to create a brand he could use across his social media platforms. Below is the logo I created in both dark and light versions. Along with the full size logo I advised having a smaller ‘icon’ version that works better with social profile pictures. The logo was clean and simple but kept a traditional style to reflect the artists style of music. Accompanying the logo was a set of Light Room mobile pre-sets aiming to keep any social photos stylistically in line with each other. Every other post on Instagram was designed to be lyrics from The Badger in a custom font followed by a photo using the pre-set.

Over all it created a recognisable brand to give him the tools to get his music out there. When all these elements were put together it created a strong, recognisable brand that gave him the building blocks to grow his social media and fan base.